What says Mississippi more than a Magnolia flower? After all, it is the Magnolia state. This logo was designed to represents a mobile app called Magnolia. This app includes businesses of all types listed together in one central on-line hub. These south Mississippi based stores provide loyalty and coupons to customers that in turn reap the rewards. The logo idea began with a modern, trendy looking image similar to a digital flower; however, we decided to head in a different direction. Our team drew a flower by hand that conveys traditional simplicity. The contrast with a modern app platform establishes a distinquishing brand.