What is in a name? BluPanda is an international mail order company, based out of Queretaro, Mexico, that sells digital devices such as antenna boosters, blue tooth headpones, customized USB sticks, drones, etc. The owner asked for a logo design that incorporated an animal with unique colors. What started as a red giraffe evolved into a blue panda! It captures curiosity in the market for both adults and children. The abbreviated spelling of “Blu” adds an element which relates to technology. The feel of the panda and blue color has captured the focus of clients internationally.