Cliff and Jane Lancon and their family opened CJ’s Seafood House and have provided homestyle meals using special recipes, for many locals and tourists alike. CJ’s Seafood contracted with Loyalty Systems for a total, digital rebranding, including a website, logo and marketing. We pulled together existing images and created a new logo. The logo took on a circular look with lighter colors, in a way that draws attention to the name “CJ’s”. The shape of the logo made it much easier to use in various digital formats and social meda. A crab was used to represent seafood, while at the same time mentioning steaks, local cuisine, etc.