Miranda Hebert, the owner of MIssion Nutrition approached Loyalty Systems with a logo concept in mind based upon a moving figure and color preferences. The figure represents exercise and the adage that “a body in motion stays in motion”. The Green represents clean, healthy food options and the purple represents a contrasting color that invokes a passion for wellness. Details matter in brand recognition, so we worked in an apple for the head of the figure to reflect the concept of “health” even more. The logo is created horizontally to use in a variety of print purposes but the image can also fit perfectly in social media and other marketing places.